User Testing

Our process & how it works

HOW IT WORKS

1

Preparation

Get in touch to discuss what you want to find out, who with and when for. We then work with you to put together the objectives and plan the research.

2

Recruitment

We recruit your target demographic from our large panel of users. If you prefer, we can also use your own customers or website visitors.

3

Research

We begin executing the test plan (according to your objectives). The process will differ based on which method you choose to use. See our Services

4

Analysis and Reporting

We analyse the results and present you with a report of key findings. This is concise, visual and contains videos of the participants where possible. These are very powerful and truly show how your users feel.

SOME THINGS YOU CAN TEST

iPhone

YOUR WEBSITE

Learn the "Why" behind your analytics. Discover the reasons users don't convert and what you can do to improve.

YOUR APP

See through the eyes of real users and get feedback on how they interact with your app. Test on a range of devices.

LANDING PAGES

You have spent money to drive people to your landing page. Find out why some prospects bounce and don't convert.

Games

Test your game to make sure it's fun and engaging! Find out whether it appeals to users in your target markets.

YOUR COMPETITION

Let users tell you how your company compares. If your competition launches a cool new feature, don't panic - test.

Prototypes

Test early in the design process to keep costs down and bring your website or app to market faster.

Concepts

Gauge your audience's preferences and see what they think of potential new products early in the development life-cycle.

Engagement

Test how engaged customers are with your product. Are they likely to return and use it multiple times, or find hidden barriers?

First Impressions

Find out where users are drawn to and what grabs their attention when they first use your product.

BENEFITS: SAVE TIME & MONEY

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What if you only worked on things that users really need? That's where we come in.

Speed up decision-making and quickly filter all the ideas from your team and your bosses. We'll provide you with a prioritised action plan based on evidence from user testing.
Minimise risk and development costs by identifying major flaws in interaction flows prior to coding; issues preventing users from completing tasks and 'show stopper' usability issues pre-launch.
Test early and often. Conduct regular user testing at different stages of product development to achieve ROI benefits through increased conversion rates and improved user experience and satisfaction.

FREQUENTLY ASKED QUESTIONS

Why involve us at Gutsy Ninja?

Sometimes you just don't have the resources available in house to carry out User Testing. Whether your team is too busy, lacking the exact skill set or you just need an independent perspective, we can help.

Will User Testing save me time and money?

Yes! When users interact with websites they find enjoyable to use, they spend more, tell their friends and keep returning. We can help you find the gaps in their current experience with your products.

How long does a round of User Testing take?

We can generally complete a round of User Testing over 3-4 weeks. However, we are flexible and are happy to scale the research to meet your business needs and deadlines.

How will User Testing increase my conversion?

Our team of experts will tailor the research accordingly to determine the 'Why' behind your analytics. We will help you understand where your customers are getting frustrated and what is preventing them from completing tasks.

I'm planning a new site, what should I do?

If you're planning a new website, app or update, you should carry out testing to see what users really need. Through testing you can validate the ideas you have and ensure the project successfully engages with the users.

What does a research study cost?

User Testing does not have to be expensive. Consider testing early and save your company from significant development costs later on. For the best services based on your time, budget and design constraints, get in touch .

Like what you see?

Contact us and let's get started